WEBSITE, VIDEO, SOCIAL, DESIGN, COPY
Positioned in the heart of the Beaufort Street strip, Beaux Lane is a distillation of everything great Mt Lawley has to offer. Mouth-watering food, a lively community vibe and a funky, creative use of space.
Once a tired collection of old retail stores, in 2016 the laneway underwent significant redevelopment and welcomed a variety of new retailers. Shortly after, WA’s economy experienced the effects of a substantial fall in mining investment, translating to the biggest fall in retail and hospitality sales in over four years.
To put the lane on the map, and promote its food and beverage offerings, the management group engaged Bare to launch a digital marketing campaign. Targeting an internet and social media savvy market, we developed a strategy that included the creation of a website, Instagram and Facebook management and advertising and strategic influencer outreach.
The result: a steadily growing organic fan base, increased brand awareness, enhanced customer loyalty for both the Lane and its retailers and an increase in foot traffic and diners to the precinct.